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The Sega Master System (Japanese: セガマスターシステム Hepburn: Sega Masutā Shisutemu?) is a third-

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generation home video game consolethat was manufactured by Sega. It was originally released in 1985 as the Sega Mark III in Japan. After being redesigned prior to its North American launch, the console was renamed Master System and released in 1986 in North America, 1987 in Europe, and 1989 in Brazil. The redesigned Master System was also released in Japan in 1987. Both the Mark III and the original Master System models could play with both cartridges and the credit card-sized "Sega Cards", which retailed at lower prices than cartridges but had lower storage capacity; the Master System II and later models did not have the card slot. The Master System also featured accessories such as a light gun and 3D glasses which were designed to work with a range of specially coded games.

Succeeding the SG-1000, the Master System was released as a direct competitor to the Nintendo Entertainment System (NES) in the third generation of video game consoles. The Master System was constructed with hardware superior to that of the NES, but failed to overturn Nintendo's significant market share advantage in Japan and North America. However, it attained significantly more success in Europe and Brazil. The hardware of the Master System also shared many similarities with Sega's handheld game console, the Sega Game Gear. Compared to its competition from Nintendo, the Master System's game library lacks a number of well-received titles due to Nintendo's licensing practices that restricted third-party developers from creating games for any system other than the NES. Sales of the console have been estimated between 10 and 13 million units, not including recent Brazil sales, compared to 62 million NES units sold. Reception to the system given in retrospect gives credit to the system's role in Sega's development of the Sega Genesis, as well as for having a number of well-received titles, particularly in PAL regions, but is generally critical of its smaller game library compared to the NES, particularly in North America. As of 2015, the Master System is the longest-lived game console (26 years and continuing), due to the popularity in Brazil.

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